tyler paget.

Portfolio

Selected work.

Director, Social & Community

Member, Revelyst Brand Leadership Team

Brand experience

  • Fox Racing11M followers
  • Giro Cycling445K followers
  • CamelBak1M followers
  • Bell Helmets754K followers
  • Red Bull157M followers
Red Bull KTM rider in orange gear with his number-one motorcycle in a cornfield RED BULL 6 YEARS Amplifying the World of Red Bull
GLOBAL CONTENT / RED BULLAmplifying the World of Red Bull
6 YEARS

— Social programming experience
Across Red Bull's global action sports ecosystem

Contributed to Red Bull's social content programming, bringing athlete stories, major events, and culturally relevant content to a global audience.

My role

Social content programming, athlete storytelling, event coverage, and content distribution.

Fox Racing’s verified TikTok profile showing 755.6K followers and 9.4M likes
CommunityBuilding Fox Racing on TikTok
  • 755KFollowers
    from zero
  • 9.4MLikes
  • 4Years

I launched Fox Racing’s TikTok to reach a younger audience and grew the channel from zero over four years.

My role

Channel strategy & growth

Explore the channel on TikTok (opens in a new tab)

Fox Racing · Four-year results

FOX RACING / VIEWS 2021–2025 14.1× 12.6M to 178M views
Brand platform / Fox RacingGrowth I contributed to
  • 584MTotal views
    2022–2025
  • +252%Website clicks
    2022–2025

I joined Fox Racing in 2022 and generated 584M total views from 2022 to 2025. Annual views increased from a pre-join baseline of 12.6M in 2021 to 178M in 2025. Clicks to foxracing.com rose from 50K in 2022 to 176K in 2025, an increase of 126K.

Year-over-year growth
YearViewsSite clicks
2023+24% vs PY+74% vs PY
2024+18% vs PY+10% vs PY
2025+11% vs PY+83% vs PY

PY = previous year. Percentages are rounded. Website click comparisons begin in 2022.

Outside’s Style and Design Issue and an open magazine spread featuring Tyler Paget OUTSIDE MAGAZINE 2025 Print · Web · Social
Thought Leadership / Outside Magazine FeatureThe Rise of the Anti-Influencer

Building brands through sport, culture & human connection.

Outside featured my perspective on athlete storytelling, social media and audience trust, drawing on my work across Fox Racing, Bell, Giro and CamelBak.

I spoke about how audiences recognize manufactured authenticity and develop a feel for the people they trust online.

Contribution

Quoted industry perspective

Read the feature in Outside (opens in a new tab)

Outside · September 4, 2025

02 / Leadership & results

Behind the work.

Social strategy, storytelling and launch experience across four brands.

01

Strategy

Social strategy shaped for each brand and its audience, across Fox Racing, Bell Helmets, CamelBak, and Giro.

02

Leadership

Director, Social & Community and member of the Revelyst Brand Leadership Team, with a portfolio spanning four brands.

03

Impact

150+ GTM launches supported across Fox Racing, Bell Helmets, CamelBak, and Giro. Selected work spans product launches, athlete storytelling and community growth.

03 / About

Tyler Paget.

Director, Social & Community

My work spans social strategy, product launches, brand storytelling and community across Fox Racing, Bell Helmets, CamelBak, and Giro.

Launch work with Fox Racing since 2022, and Bell Helmets, CamelBak and Giro since 2024.

Press & Speaking

Selected industry conversations on social strategy, athlete storytelling and community.

Outside’s Style and Design Issue and an open magazine spread featuring Tyler Paget

Quoted industry perspective

Outside Magazine

· Magazine feature

Featured in “The Rise of the Anti-Influencer,” discussing authenticity, athlete storytelling and audience trust.

Read the feature in Outside (opens in a new tab)
Tyler Paget’s speaker announcement for the virtual Social Media Strategies Summit, June 12–13, 2024

Panelist

Social Media Strategies Summit

· Digital event

Shared approaches to building engaged brand communities and connecting online and offline experiences.

2024 agenda (opens in a new tab)
Tyler Paget joining Baylor athletes by video for an athlete branding session, with attendees gathered in front of a projected call

Baylor University: Athlete Branding

Digital speaking engagement ·

Spoke to Baylor athletes about athlete branding as part of Ryde Wellness’s Baylor NIL Development Session.

Contact

Let’s connect.

Connect on LinkedIn with Tyler Paget (opens in a new tab)